With today’s discerning consumer demanding that their wearable tech be as functional as it is fashionable, the HUAWEI WATCH GT 5 Series steps boldly…
Premium or programmatic: both have a part to play
South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach…
Following consumer pathways through a multimedia world
Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and…
5 reasons media partners are as important as ever in the era of content marketing
With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly…
Is SA making the most of Skype’s advertising opportunities?
South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…
Maximising customer conversations across a complex media landscape: what you need to know
Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…
5 things you need to know about mastering marketing in a multi-screen world
As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers. Digital consumers…
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