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Jason Stewart is Managing Partner of HaveYouHeard, South Africa’s first specialist Word-of-Mouth marketing (WOMM) agency, representing brands seeking to develop lasting and intimate relationships with their consumers.After matriculating from the Diocesan College (Bishops) in 1997, Jason spent three years travelling and working in the UK, with trips to Europe, South America, South East Asia, Australia and the Middle East.He enrolled at the Red & Yellow School of Advertising where he obtained a postgraduate Higher Diploma in Marketing and Advertising Communications Management. After graduating in 2002, Jason was invited to work on the Nigerian Breweries account based at Lowe Lintas, Lagos, in Nigeria. Upon return to Cape Town, he joined FCB (now Draft FCB) as a project manager in the below-the-line division.Jason decided to strike out on his own and established HaveYouHeard during 2008, developing a new way of engaging and managing people to become word-of-mouth brand advocates.Not afraid of a crowd, Jason has been a guest speaker at numerous conferences including IMC, the Social Networking Summit, Interactive Summit and the Word of Mouth Marketing Indaba. He has spoken on a variety of topics such as Word-of-Mouth Marketing in South Africa, Influencer Marketing, Word of Mouth 2.0, Social Media - Turning fans into advocates, How to move listeners to become brand ambassadors, Customer Service - The forgotten pillar of marketing and How to grow market share through customer service.
It has been widely established that the success of a Facebook Page is not its size, but rather the amount of people engaging with it. This is indicated by the amount of people “talking about this”.The reason why you want a higher percentage of people “talking about this” is to ensure that the brand’s content remains in peoples’ newsfeeds. That is why a high number of “likes” means much less. If only a very small percentage of fans ...
