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While studying towards her Bachelor of Journalism degree at Rhodes University, Lauren gave into her fascination with everything digital. As she was more interested in creeping tech sites and Twitter than she was in picking up one of those printed things called 'newspapers', she decided to specialise in New Media in her final year.
She later joined Memeburn, where she worked as a reporter-slash-social media manager-slash-internet cat tracker, before heading to the WWF to do her bit for the planet. She's also a Masters in Media Theory and Practice graduate, after battling a dissertation focusing on Twitter and journalism at the University of Cape Town.
No, it's not over yet.
Parody champion Weird Al is still on a mission to release eight music videos from his new album in eight days, and the latest targets are celeb name dropping, spots fans and the ever-present first world problems concept. It's been a crazy ride in the run to promote his new album Mandatory Fun, from Robin Thicke parody "Word Crimes" to his version of Lorde's "Royals" (titled "Foil").
The daily videos have been premièring not only ...
Don't really want to attach a full name to your Google profile? Perhaps your online persona is all centred around a nickname? Google has heard your pleas -- it's backtracking on its much-contested real name policy.
Since Google Plus launched back in 2011, its policy required that users share their full common names -- and if you didn't abide by the rules, your account could be flagged and suspended. Questionable activity included having a mononym (for example, just using your first ...
We were left with the last glimpses of Matt Smith and newcomer Peter Capaldi's creepy eyes at the end of the last season, and it seems the wait will be worth it. Yep, the full-length official trailer for the BBC's Doctor Who is out, and it provides a glimpse into an eighth season which looks dark and exciting.
Come August 23, the sci fi series will kick off again with a new lead character, with Capaldi taking the role of the ...
Love taking shots of your artistically-arranged meal before you pick up that fork and chow down? Well, now you have even more motivation to photograph before you eat: Virgin Mobile is willing to donate a meal to someone in need for every #foodgram you take.
The campaign, launched by the company's Australian arm, promises to hand over a plate of food for every food shot uploaded to social media and tagged with #mealforameal. It'll be tracking mentions of the hashtag ...
Sometimes, in a mysterious and lesser-known corner of YouTube, brilliance emerges. Case in point: this video of a tiny hedgehog and two golden hamsters faceplanting into a tiny pink birthday cake.
Yes, you read that right. Following on from the success of a hamster eating a tiny burrito (which passed 7-million views), social media agency Denizen has put together another tiny food video featuring three tiny critters and a lot of icing.
From the baking of the tiny cake (which is ...
It sounds like the kind of pitch that would leave any investor with a disbelieving smile and a pile of cash stashed safely in a bank account that isn’t yours. You want to start an online social photo printing service? In South Africa? A country which has a tiny ecommerce industry and less than a million Instagram users — because the most-owned smartphone (BlackBerry) doesn’t even support the hipster app? Ha. Next, please.
It sounds crazy, but it’s working for Nifty250. ...
The internet can sometimes be a confusing place -- I mean, how do you keep up with all the cats? Pet food brand Friskies has solution: rank them.
The company recently launched the Friskies 50, which it is calling the "definitive guide to the most influential cats on the internet". The dedicated site measures each cat's social media reach, engagement rates across platforms as well as mentions in traditional news articles and slots them into the list accordingly. It also provides ...
Desperately missing updates on Harry, Ron and Hermione but not satisfied with the ending of JK Rowling's last book in the series? Of course you are -- after following the life of the boy wizard for seven years, the author left us with a ton of questions: did Harry ever become the auror he wanted to be? What happened to Luna Lovegood? Do they all really live happily ever after?
Well, we finally have some answers, in the form of a ...
You know the feeling: you curl up to watch a nice video on YouTube, and you're met with that annoying swirling circle. Chances are, in between griping about how this is 2014 and you should be able to watch HD video without buffering (darn it), you're probably feeling some not-so-pleasant feelings towards YouTube. But it may not be YouTube's fault.
In a bid to explain why your videos take so long to load, Google has introduced a new pop up which ...
What do you look for in a casual game? Something quick and sweet to entertain you while you queue? Or something so addictive and potentially frustrating you'll become numb to what's going on around you, miss your bus stop while intensely sliding across your screen or throw your phone across whatever room you're in?
Having just come back from making myself a cup of hot chocolate to calm down (after sending the Gearburn editor an eloquent and descriptive message reading "KILL ...