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Mark Molenaar is Director of Client Service at TNS South Africa. With over 18 years marketing research experience, Mark is focusing his energies on the opportunities that the Digital world is constantly churning out and seeing how these can be applied to marketing research. Mark has a passion for anything creative and new, and dabbles in art, photography, woodwork and more recently, viticulture and oenology.
Mobile phone penetration continues to grow at a phenomenal rate and that growth means new users, new experiences, new uses and a new world of opportunity. Anyone interacting with this evolving ecosystem needs to understand mobile behaviour and trends.Mobile Life is an annual investigation into the behaviours, motivations and priorities of the world’s mobile phone users, covering 48 000 interviews in 58 countries. In Sub-Saharan Africa, the study includes Cameroon, Cote D’Ivoire, Ghana, Kenya, Nigeria, Senegal, South Africa, ...Africa has the fastest growing internet usage in the world
Internet growth has increased at over 2 500% between 2000 and 2011, largely driven by incredible growth in mobile phone use (695-million mobile subscriptions in Africa, according to the latest GSMA statistics). But with around 12% penetration, Sub-Saharan countries still have some of the lowest internet penetrations in the world and internet growth is likely to continue growing fast, particularly with smarter, more affordable and more intuitive phones becoming more accessible ...
