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Paul Armstrong is Head of Social for Mindshare. Recently returning from a seven year stint in Los Angeles where he worked in-house at MySpace (Corporate Communications) he has created digital strategies and activations for Activision, Sony, 20th Century Fox, DreamWorks and Yahoo! In his spare time Paul blogs for PR Week, Wired UK and runs the @themediaisdying Twitter network which charts the ever changing media landscape. Find out more over at paularmstrong.net.
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I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the day, the crowd was low energy and beer was sitting in eyeshot, yet he managed to captivate a feisty audience with a rousing speech about the future of media and consumer trends.As Global Head of Research and Managing Partner of Trendwatching.com (a leading global trend firm) you’d expect a certain ability but Henry went beyond knowing ...
Why brands don’t have rules and regulations for passwords I’ll never know. Oh wait. The majority of them do.Yet, again a major brand has been hacked and social media gets a bad name. This time the victim was Burger King and the results were messy. The account’s profile image changed to that of competitor McDonald's, as was the account name. While this is a massive issue for both Burger King and McDonald's there is a silver lining. Burger ...
2013 already has given brands a shiny new toy to play with in the shape of Vine, others are getting facelifts and the big blue whale continues to swim unabated. But what are YOU doing differently in 2013? Have you really thought about it? There’s no shame if you haven’t… just don’t stay that way. A lot has changed recently and it’s easy to simply keep on churning out the same stuff...after all it's expected, right?Wrong. ...
In a world of one-billion plus Facebook users, or 250-million plus Google+ users it’s easy to forget the little (and not so little) guys and focus on the larger social networks. Any good strategist will tell you that can be a mistake. With 19-million plus active users or “deviants” (over three-million in the UK alone) spending more than 10 minutes a month a prime example of this could be said to be deviantART.Except it’s no overnight success... it's been ...
It’s that time of year again to go through Evernote and really see what’s on the horizon and beyond. Here are my 10 predictions for 2013.1. Smartphones will break 75% penetration in the UK by June. Currently at 50 - 60% and with manufacturers actively forcing consumers this way, it’s not a question of if but how quickly. Wearable technology, self-quantification, connected devices and social networking will be the driving forces for time spent on devices.2. 2013 will be ...
Now with over 135-million active users (and 500-million plus members overall) Google+ is no longer a “Ghost Town” but rather a 2013 must have.Today Google launched "Communities" (in essence, places to chat about your passions with other like-minded obsessives) and further hit home that value and relevance are the main plays for Google+ and not (at least for now) in-feed ads etc.In summary: Four types of communities are available: two public, two private.Open to all ...
It’s not your normal conference that would present you with details on how computer hackers are ridding the world of malaria. I was lucky enough to join the other delegates at the inaugural two-day Wired UK Conference last year and this year’s conference (in a much better location) was equally (if not more) impressive. Not just because it has myriad smart people attending but also because they speak in such a personal way.
The amount of smarts and passion in ...
It's not been a pretty picture for print for a while now. The latest blow came on Wednesday when Newsweek announced it was to go digital only after citing annual loses of around US$40-million. Other newsweeklies may suffer a similar fate -- the latest data shows double-digit ad falls for Time and The Week. Yet only four percent for The Economist, whose digital revenues are much higher than the others.None, it seems, are really gearing up to ...
Speaking at Le Web London, Bradley Horowitz of Google+ announced a future aspect to Google+ many weren't really expecting -- a future partnership with Flipboard -- in other words another way to consume Google+ that is less about Google and more about the individual. Smart move Google.Ahead of many more announcements at Google I/O (THE Google conference) shortly Google+ has been around for just 11 months and boasts 170m users (or as Bradley put it "converts") -- ...
So it’s official. The starting figure for Facebook shares today is… US$38. It’s higher than expected (although not by much) and if many have their way it’s just the beginning.Not unsurprisingly there have been naysayers as you’d expect (perhaps more that you’d expect) but when you have a +US$100-billion IPO (the last one was Visa) mixed with additional recent large investment rounds and economic uncertainty seemingly looming around every corner, people invariably become polarised.So what happens ...
