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Paul Armstrong runs his own consultancy, Digital Orange Consulting, which works with mid to large sized brands and agencies, helping them plan for and navigate the online space and emerging technologies.Previously, Paul worked for Mindshare (‘the global media network’) as Head of Social after spending seven years in Los Angeles, the last two of which were at Myspace in the Corporate Communications department. In his spare time Paul blogs for PR Week, Wired UK and runs the @themediaisdying Twitter network.He also runs his personal site, Paularmstrong.net
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I’ve said for a while now (and there are theories and books on the subject) that the general world needs to wake up to lessons the porn world can teach us. While not dealing -- at least directly -- with porn, "Bang with Friends" is the latest in a long line of apps that does not shy away from the fact that people like bumping hips. The latest insight being that people may want to ‘bang’ others in their immediate ...
The idea of a business utilising its idle capacity is nothing new but it’s fast emerging as the poster boy for the sharing economy -- at least among new, emerging players ready to take risk and explore new horizons. But what about the old guys? The guys being disrupted? Jeremiah Owyang, an analyst and partner at research company Altimeter Group just gave them three opportunities to find a way in and a bleak picture if they don’t adapt.
Let’s ...
“Community is king” is a key theme coming out from LeWeb London today -- we heard it from Airbnb and it is echoed by Etsy CEO Chad Dickerson. With 60-million unique visitors to the artsy ecommerce site every month, it’s clear that the community that works together, buys together because Etsy will cross the billion dollar gross sales mark this year.Dickerson talked openly about the site's business model and helping sellers not only sell online but also offline (some sellers ...
Airbnb co-founder Joe Gebbia had an easy ride from LeWeb Founder Loic Le Meur when the pair took to the LeWeb stage in London today. Perhaps it was well-earned: the platform has had an amazing time since being launched in 2008.
If you don’t know what Airbnb is -- imagine renting out your spare room for the night and you have the idea in its simplest form. Airbnb is now in 33 000 cities and 192 countries around ...
Recently named one of Time Magazine’s Top 50 Tech Websites, MyPermissions, a tool that enables users to have a better handle on their data and how it’s used, announced ‘MyPermissions Trust Certification’ [developers can sign up here], a free developer certification programme at LeWeb London earlier today.It's taken on a huge task -- taming how app developers use personally identifiable information (PII). An interesting premise considering that “more information is usually better”, at least according to several ...
You might not have heard of SooMeta yet but I suspect you will soon. The team that brought us Dragontape has now made a tool that allows anyone to create CNN mini wrap reports (see an example below) but with minimal effort and skill...almost nothing. It’s simplicity is quite beautiful. Oh and there’s a big play on polls… read on for more about that. Current partners (APIs being used at least) include Soundcloud, YouTube, Yahoo! Images and ...
I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the day, the crowd was low energy and beer was sitting in eyeshot, yet he managed to captivate a feisty audience with a rousing speech about the future of media and consumer trends.As Global Head of Research and Managing Partner of Trendwatching.com (a leading global trend firm) you’d expect a certain ability but Henry went beyond knowing ...
Why brands don’t have rules and regulations for passwords I’ll never know. Oh wait. The majority of them do.Yet, again a major brand has been hacked and social media gets a bad name. This time the victim was Burger King and the results were messy. The account’s profile image changed to that of competitor McDonald's, as was the account name. While this is a massive issue for both Burger King and McDonald's there is a silver lining. Burger ...
2013 already has given brands a shiny new toy to play with in the shape of Vine, others are getting facelifts and the big blue whale continues to swim unabated. But what are YOU doing differently in 2013? Have you really thought about it? There’s no shame if you haven’t… just don’t stay that way. A lot has changed recently and it’s easy to simply keep on churning out the same stuff...after all it's expected, right?Wrong. ...
In a world of one-billion plus Facebook users, or 250-million plus Google+ users it’s easy to forget the little (and not so little) guys and focus on the larger social networks. Any good strategist will tell you that can be a mistake. With 19-million plus active users or “deviants” (over three-million in the UK alone) spending more than 10 minutes a month a prime example of this could be said to be deviantART.Except it’s no overnight success... it's been ...
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Michelle Atagana: Managing Ed. 
