Samsung introduces Galaxy A series, Galaxy A 55 5G and Galaxy A35 5G

In celebrating its 10-year anniversary, Samsung has made topical partnerships with some of South Africa’s heavyweights in the entertainment industry.

Samsung introduced the Samsung Galaxy A series and has partnered with Casper Nyovest, YoungSta CPT, and Kamo Mphela to unveil what it deems is an extraordinary campaign showcasing some innovative additions to the smartphone market.

Samsung’s latest Galaxy A 55 5G and Galaxy A35 5G come into the market after being launched at an exclusive launch in Johannesburg that marked the ongoing evolution of the Galaxy A series.

“This campaign encapsulates a moment we’ve already passed while also looking into the future. Cassper Nyovest has been a great partner not only to Samsung but to the Galaxy A Series as he hands the baton to the next generation of awesome,” says Kgomotso Mosiane, Marketing Lead for Mobile eXperience at Samsung Electronics South Africa.

She went on to add: “This new generation of awesome is about switching gears, changing things up with the campaign boldly merging the spirit of Amapiano with the lead campaign brand ambassador, Kamo Mphela and Hip Hop with Youngsta CPT to bring the exciting message of the awesome for everyone.”

“As a brand, we believe Kamo Mphela brings with her a unique blend of talent, energy, authenticity, and influence, perfectly aligning with the aspirations and preferences of today’s youth. By leveraging her platform, voice and reach, we aim to deepen connections with Gen Z creators, tapping into their passions and desires to co-create experiences that resonate on a personal level.”

Both the Samsung Galaxy A55 5G and the A35 5G promise compelling content creation features such as an end to blurry low-quality photos.


The A series brings a 50MP camera, cinematic scene capture, and true-to-life colors on an  AMOLED display.

“The Galaxy A Series 2024 represents a massive leap in Samsung’s pursuit of awesomeness. With its ground-breaking features, it’s more than just a series of smartphones; it’s a gateway to a world of endless possibilities. From enhanced camera capabilities to seamless connectivity and immersive entertainment, every aspect of the Galaxy A55 5G and A35 5G is meticulously crafted to exceed expectations and elevate the user experience to new heights,” says Mosiane.

The Galaxy A Series’ comes with two-day battery power to ensure users stay connected while entertained for longer.

Mosiane reiterates that the campaign embodies Samsng’s commitment to pushing the boundaries of innovation.

“Through stunning visuals as well as captivating and uniquely South African storytelling, we showcase how the Galaxy A Series redefines what’s possible in the mobile industry. By seamlessly integrating the advanced features with everyday experiences through the eyes of popular and relatable South Africans, we’re not just selling a product; we’re inviting customers to join a movement towards a future where technology enhances every moment of their lives from merely ordinary to awesome.”

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