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Zibusiso Mkhwanazi is a multi-award winning South African digital entrepreneur, a World Economic Forum Young Global Leader and the Founder/CEO of AVATAR. As part of the digital marketing industry for the past 13 years, Zibusiso has sat as the chairman of three ad agency boards and facilitated at leading institutions like Yale on issues of Technology and Innovation. He firmly believes that content marketing will change the rules of advertising forever.

• Our behaviour is changing content marketing: here’s how

  Traditional media outlets such as television, radio and websites no longer retain a monopoly on how people consume content. New channels such as blogs, online forums, social networks and video continue to rise in popularity among today`s consumers. Combined with continued advances in technology, retailers and brands now have the opportunity to connect with consumers across all of these channels to increase engagement and brand affinity. To do this effectively brands and retailers need to gain a better understanding of ...