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All posts by Zibusiso Mkhwanazi

Zibusiso Mkhwanazi
Zibusiso Mkhwanazi is a multi-award winning South African digital entrepreneur, a World Economic Forum Young Global Leader and the Founder/CEO of AVATAR. As part of the digital marketing industry for the past 13 years, Zibusiso has sat as the chairman of three ad agency boards and facilitated at leading institutions like Yale on issues of Technology and Innovation. He firmly believes that content marketing will change the rules of advertising forever.
  • The digital marketing agency is dead, long live the digital marketing agency

    Rapidly changing technology means that engaging with people has become increasingly complex. The explosion of the search, social media and the vast amounts of data around consumers has left some people in marketing wondering if they should become more like chief information officers (CIOs) and vice versa. This has a ripple effect on agencies and brands. This is because marketing is increasingly becoming about measurement, engagements, conversion and building communities which is all driven by technology. Agencies in the age of the hippies helped many corporates understand the relationship between trends and marketing and using the then cutting edge...

  • Our behaviour is changing content marketing: here’s how

    Traditional media outlets such as television, radio and websites no longer retain a monopoly on how people consume content. New channels such as blogs, online forums, social networks and video continue to rise in popularity among today`s consumers. Combined with continued advances in technology, retailers and brands now have the opportunity to connect with consumers across all of these channels to increase engagement and brand affinity. To do this effectively brands and retailers need to gain a better understanding of how we consume both new and traditional media in order to blend these efforts. The changing nature of content marketing...