Online Publishers Association

The Online Publishers Association (OPA) has launched a new online award called The Bookmarks. It's a local online award that recognises the best in creative digital media. These awards have been on the cards for a while now at the OPA (in fact three years!), so well done for getting ...

Some media companies have embraced the online era and are now reaping the rewards. Others have been slow to wake up to the promise of online publishing. Here are four media companies, where we may see greater things:Avusa (formerly Johncom): It’s probably wrong to call this media company a sleeping ...

A newly formed website umbrella body, Website Association of South Africa (WASA), has launched a brand-new web metrics and rankings system for the country. So far it consists of 97 sites and about 20 publishers. At first glance, WASA's stats appear to be overwhelmingly taken from the Online Publishers ...

It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack ...

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?I think there are sceptics and believers. There will be a measure of merging, but I believe that online and print will also continue to co-exist as distinct products, offering similar or ...

At KUGM Online Marketing conference in RosebankRussell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com structure ... and then talked about the South African online media landscape.He emphasised that marketers should focus on domestic/South African readership rather than the total overseas readership, ...

The internet goes from free to feeBy Matthew BucklandIf only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites.These are the web publishers who somehow managed to survive the dotcom crash ...

If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study.A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the ...