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All posts tagged "Online Publishers Association"

  • New local online awards launched

    The Online Publishers Association (OPA) has launched a new online award called The Bookmarks. It’s a local online award that recognises the best in creative digital media. These awards have been on the cards for a while now at the OPA (in fact three years!), so well done for getting the initiative launched! The awards also aim to educate and encourage South African agencies, designers and clients around the benefits and possibilities inherent...

  • South Africa's sleeping online media giants

    Some media companies have embraced the online era and are now reaping the rewards. Others have been slow to wake up to the promise of online publishing. Here are four media companies, where we may see greater things: Avusa (formerly Johncom): It’s probably wrong to call this media company a sleeping giant, as it has recently woken up. For a long time it’s been a laggard in the online space, despite having big...

  • Another SA online ranking site launched

    A newly formed website umbrella body, Website Association of South Africa (WASA), has launched a brand-new web metrics and rankings system for the country. So far it consists of 97 sites and about 20 publishers. At first glance, WASA’s stats appear to be overwhelmingly taken from the Online Publishers Association (OPA) Nielsen//Netratings rankings and a few other sites in the country, namely MyAdsl and Bidorbuy, who are using Google Analytics. Google...

  • Online is no ‘threat’

    It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack of awareness within the traditional advertising industry of the efficiency, measurability and reach that online advertising has to offer – and that...

  • Print vs Online: Interview with Marketing Mix

    Just did this interview with Marketing Mix on the (yawn) print vs online debate... What is your opinion on the general attitude of the newspaper industry towards the merging of online and print? How far is SA behind (in general) when it comes to combining online and print? What 'cool' things do you have on the M&G site that no one else does, and how are the 'cool' things working out - are people using...

  • SA's online media space

    At KUGM Online Marketing conference in Rosebank Russell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com structure … and then talked about the South African online media landscape. He emphasised that marketers should focus on domestic/South African readership rather than the total overseas readership, as this is obviously where their target market is. Russell also lamented the fact that the online advertising pie in South Africa...

  • The internet goes from free to fee

    If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites

  • Online advertising: Behind the Growth

    If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study. A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the internet. The figures backing this fact up are relatively well known by now: according to the Online Publishers Association, the sector recorded...