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All posts tagged "UC Berkley"

  • Trust and the web: A sociologist’s guide

    Trust. The word gets bandied about a lot when talking about the web today. We want people to trust our systems. Companies are supposedly building “trusted computing” and “designing for trust”. But, as sociologist Coye Cheshire, Professor at the School of Information at UC Berkeley will tell you, trust is a thing that happens between people not things. When we talk about trust in systems, we’re actually often talking about the related concepts of reliability or credibility. Designing for trustworthiness Take trustworthiness, for example. Trustworthiness is a characteristic that we infer based on other characteristics. It’s an assessment of a person’s future...