South Africa plummeted into stage 6 load shedding on Thursday leaving most parts of the country with prolonged outages and cold breakfasts. Stage 6…
The new Google country head Stafford Masie held an informal get together and networking session for about 60 or so local internet players on Monday afternoon. He said the briefing was off the record, but later made exceptions for bloggers. It was a good session — the first ever held by the new Google South Africa.
It was a marathon of presentations from Googlers Frederick Leuschner, Carmel Doherty, and Ryan Kitching (a South African living in Eire) — and then presentations by internet stats guru Arthur Goldstuck, Quirk boss Rob Stokes, entrepreneur & VC-man Vinny Lingham, Acceleration director Richard Mullins, Richard Simpson from BulkSMS… and then at the end I also gave a presentation.
Like many in this industry, Stafford said he believed that this country is poised for a big, belated online boom. We are about to see the “dam walls crack… I honestly believe that…” And it’s plausible for a country that has been held back structurally as a result of expensive internet and a virtual telecoms monopoly. Of course in recent times this has been changing for the better.
Globally, Stafford believes that the internet was coming of age and that local marketers should see the global audience as their market and not just be restricted locally: “Your audience is everyone around the globe that is connected, South Africa is a market segment of a broader world market segment.”
Maisie said that Google would be making a “big mobile play” in the country — not surprising on a continent that has more mobile users than fixed-line telephone users. Referring to the recent release of Android, Stafford said that mobile will be big news for South Africa, and that he would be selling South Africa to the rest of Google from a mobile perspective.
Google is expected to officially launch in South Africa early next year.