Mobile giant mig33 partners with SA’s Blue Leaf Games for social gaming API

mig33, the world’s largest mobile-first community, today introduced its new Game Developer Program, giving social game developers the promise of fast, easy and profitable access to its 40-million registered users and fast-growing virtual economy.

For mig33, the new program will radically expand its social game offerings, which already enjoy over 1-million game plays in Q3 this year.

In turn, social game developers worldwide now have access to the 40-million registered mig33 users who access the mobile social entertainment service via its J2ME downloadable client, WAP site and web.  The new program offers developers full API integration support, significant promotion opportunities, virtual goods options, and a generous revenue share.

mig33 also today announced the new program’s initial partners, which include:

Blue Leaf Games, an independent South Africa-based gamehouse developing multi-player games for mobile platforms, and developer of Moonbase, a massive multi-player online strategy game in which players seek to rule the moon. “Blue Leaf Games is thrilled to partner with mig33 and bring Moonbase to 40 million potential new players,” said Adrian Frielinghaus, CEO of Blue Leaf Games.

TheMobileGamer (TMG), a publisher of mobile social games for the fast-growing Southeast Asian market and developer of Club Wars, a game in which players manage their own clubs, seek fans, and challenge their friends. “mig33 has built one of Asia’s biggest and most vibrant virtual economies, and TheMobileGamer is proud to be one of its first gaming partners,” said Alvin Yap, CEO, TheMobileGamer.

Kooky Panda Ltd., a Beijing-based developer of more than 300 socially connected Flash Lite games, and publisher of Kooky Pets, in which players create and care for their own pets and “pet homes,” and visit with other pets and pet owners. “As a developer of Flash Lite mobile games, Kooky Panda is all about phone flash fun with friends, which makes us perfectly suited to team with a service as vibrant and fast-growing as mig33,” said Cherry Wu, CEO and co-founder of Kooky Panda.

“This new program opens the floodgates for social game developers who can build smart, engaging games, and who want access to a very large and loyal mobile-first community,” said Steven Goh, CEO and co-founder, mig33. “For developers, it’s a virtually turn-key opportunity to get a big audience very quickly and generate significant revenue in fast-growing markets.”

The new game developer program continues mig33’s push of new mobile social entertainment features. In 2010 alone, mig33 has launched over a thousand virtual goods, avatar items and games. Its members purchase more than four million virtual gifts per month, and exchange nearly one billion mig33 messages every day.