InMobi launches global mobile payment solution, ad network combo

InMobi, a large, global independent mobile ad network, has announced the launch of a performance-based global mobile payments solution it is calling SmartPay. The company says this offering is “a first” because it combines InMobi’s large global ad network of nearly 32-billion ads monthly in 200 countries with a mobile payments solution.

The company says that tracking from ad to conversion is a “major leap forward” for developers and digital goods providers globally.

The payment solution will enable app developers, game companies, and content providers in the $200bn mobile content and virtual goods space to expand their business and monetise their users quickly and easily into new markets by providing a one-time, no-cost, single point of integration across multiple countries.

The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of the year.

The new solution already offers reach to over one billion consumers in seven countries, including the US, UK, Germany, India, Indonesia, South Africa, and Malaysia, with huge growth plans to expand to over three billion consumers in 30 countries by the end of the year.

Comments Naveen Tewari, CEO of InMobi, “Our mission is to connect businesses and developers to consumers around the world with innovative, best of breed mobile technology and services. InMobi SmartPay will help us with that journey and our evolution as a company to be a key technology enabler within the global mobile ecosystem, especially for the developer community.”

The service allows:

• Ability to monetise three billion mobile consumers in 30 countries easily through mobile web and Android in-app billing by the end of the year
• Analytics tools that offer transaction performance insights that help clients maximise conversion in every country
• One time, one place integration for easy monetisation
• Integration with the InMobi ad network providing post click performance optimization from ad impression to purchase
• Secure and efficient technology that handles regulatory fraud, tax, currency, and settlements across all countries.

Comments Piyush Shah, Vice President of InMobi SmartPay, “Expanding to new markets is an extremely complex process today, especially for small developer teams sitting in a single geography. InMobi SmartPay exists to simplify the process through a single point of integration and management of all tax, legal, and customer support issues leveraging our in-market expertise. Even more importantly, we are an intelligent solution providing consumers with a low friction, secure purchase flow, and data-driven insights to help maximise conversion.”

The service is active with some of InMobi’s clients and is moving into private beta over the next 60 to 90 days before opening up the service to the entire market in Q3, 2011.