Facebook under fire for photo tagging feature

Facebook is coming under fire for a feature that uses facial-recognition software to allow members to tag pictures of their friends on the social network.

The “Tag Suggestions” feature uses facial recognition software to match newly uploaded photos to photos that have been tagged elsewhere and suggests the name of the friend in the photo for tagging. The feature made its debut on Facebook in the US six months ago and has been steadily rolled out in other countries ever since.

But this week, security firm Sophos issued an alert. Expert Graham Cluley raised objections to the fact that the photo-tagging feature was enabled without giving users any notice.

He also complained that it is an opt-in instead of an opt-out process, meaning users were included unless they specifically changed their settings.

“The tagging is still done by your friends, not by Facebook, but rather creepily Facebook is now pushing your friends to go ahead and tag you,” Cluley said. “Facebook does not give you any right to pre-approve tags. Instead the onus is on you to untag yourself in any photo a friend has tagged you in. After the fact.

“Many people feel distinctly uncomfortable about a site like Facebook learning what they look like, and using that information without their permission. The onus should not be on Facebook users having to ‘opt-out’ of the facial recognition feature, but instead on users having to ‘opt-in’.”

Edward Markey, a member of the US House of Representatives, added his voice to the objections: “Requiring users to disable this feature after they’ve already been included by Facebook is no substitute for an opt-in process. If this new feature is as useful as Facebook claims, it should be able to stand on its own, without an automatic sign-up that changes users’ privacy settings without their permission.”

Facebook, which has more than 600-million users, responded that the feature was intended to make it easier to tag friends in photos but apologised for not sharing more information.

“We launched Tag Suggestions to help people add tags of their friends in photos; something that’s currently done more than 100-million times a day”, a Facebook spokesman said in a statement. “If for any reason someone doesn’t want their name to be suggested, they can disable the feature in their Privacy Settings.”

“When we announced this feature last December, we explained that we would test it, listen to feedback and iterate before rolling it out more broadly”, he said. “We should have been more clear with people during the roll-out process when this became available to them”, the spokesman said. &#151 AFP