Jack White – you’re a musical genius but you’re wrong

An excellent piece is doing the rounds in musician and audiophile circles — Jack White of the White Stripes and sundry other artistic vehicles, explaining why producers master albums the way they do. Mr White makes some excellent points and gives interesting views into the makings of an album from the technical side, but commits three grievous sins: confusing “levels” and “loudness”, being pretty smug about how smart the recording engineers he uses are, and falling for the groupthink lie that louder records sell better.

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