‘The privilege of a lifetime’: Tim Cook sends his first memo as Apple’s CEO

Tim Cook, Apple’s new CEO, has sent out his very first memo to Apple staff as CEO of the tech giant. The memo was sent to all Apple employees the morning after Steve Jobs announced his resignation from the post.

Cook who says he shares “Steve’s optimism for Apple’s bright future” ran Apple while Jobs was on medical leave and has essentially been running day-to-day operations since early this year.

The memo, first published by Ars Technica, reassures the staff that Jobs will continue to have a large presence at the company as he moves into the role of Chairman. The document was sent to Ars Technica in the form of an email by a source which Ars claims it has “a track record with”. The publication also claims that the “headers have been verified”.

Cook’s memo praises the reign of Jobs and promises that “Apple is not going to change”.

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


Image: iPhone-x



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