E-cigs get social

In a move which some would call “bound to happen”, e-cigarettes have now begun to integrate social features into its design. E-cig maker blu has launched what it is calling the “Premium Smart Pack”, their socially-aware cigarette pack.

The cigarette pack has mobile phone-like features, such as an animated logo, a charge indicator for the pack and spare battery, as well as its ace-in-the-hole, the social button. Pushing the button sends out a signal which identifies other blu smokers and blu resellers.

According to the company’s website, the future of the device is set to land in 2012. Software will be paired with the socially aware e-cigarettes and the locations of blu stores, as well as blu users will be stored within the cigarette pack. An interesting feature will be desktop software integration, with blu users being able to eventually tweet or relay updates when and where they smoke.