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All posts tagged "Social media"

  • Would you date a social media platform? [video]

    Dating a social media site isn't really a farfetched idea, is it? Considering the amount of time people spend on social media sites, dating one would make sense, at least in terms of commitment. With that said, what would happen if you went on a date with a social media platform? Well, according to YouTuber Emma Blackery, the platforms wouldn't be too different from the descriptions we'd give people who use them. Blackery's sketch imagines dating personifications of social media sites, and their subsequent personalities. The video, edited in a quick montage format, portrays the likes of Twitter, Instagram, Facebook, Google+ and...

  • 10 huge 2014 social media fails that we can all learn from

    There's a learning curve that comes with new technologies. This is especially commercial ones like Facebook or Twitter, which give voice to those who otherwise would have themselves thrown out of the local pub their for irrational ranting, just being ignorant, or freakishly ill-informed. As such, these social media platforms have their unique ways of sorting the bad apples from the rest: mass protest (aka virality). As soon as a public figure or brand (it's scary how frequently this is the case) slurs some nonsense or missteps his/her cultural boundaries, people in their thousands of thousands of opinions fire...

  • Yearly Roundup: remembering 2014 in tech

    It has been an eventful year and we at Memeburn have been amidst it all. Social Media, that untamable beast, has served up some gems. This year hashtags have been causing far more social change than ever before. It appears, if anything is to be learned from hashtags this year, that they have the power to start revolutions. And with the likes of Tumblr, Instagram and Twitter growing steadily, that doesn't seem likely to change. The tech world has also stooped to frivolously low levels and was abuzz about Kim Kardashian's hind quarters. Big Data was also more defined this year with...

  • Facebook in 2014: the most popular topics on the social network this year

    It hasn't been as good a year for Facebook as before, but it wasn't bad either. The company launched two new apps -- Messenger and Slingshot, with the former finding massive success (even if users won't quite admit it) and the latter lurking in Snapchat's ever-growing shadow. But Facebook has also become something of a social network for news and events too. To celebrate its success, Facebook has launched yearinreview.fb.com -- a site aimed at showcasing some of the analytics and statistics of Facebook and its users during the year 2014. So what are some of the things users of Facebook...

  • Sources: fresh retrenchments at Mxit

    African mobile social network Mxit has begun a fresh round of retrenchments as it looks to find its place in a mobile messaging space dominated by US and Asian players. A source close to the company confirmed to Memeburn that the Stellenbosch-based company today began negotiations with staff around its downsizing efforts. This is the second wave of retrenchments at the company in the last couple of years. In late 2012, following the departure of maverick entrepreneur Alan-Knott Craig Jr, the company laid off nearly a third of its staff. At the same time however, it said that...

  • Tumblr beats Instagram as fastest growing social platform, Facebook lags behind

    Research published today by Global Web Index shows that blogging site Tumblr’s active user base grew in the last six months by 120% and discovery platform Pinterest by 111% while Facebook’s only grew by 2%. However Facebook continues to be the world’s largest social network by some margin. When it comes to picking up new users though, it appears that it is slowing down. A latest report by International Telecommunication Union shows that there are 3-billion people online worldwide. Facebook’s has an active user base of 1.36-billion, meaning that it commands an astounding one-third of the world’s population. Nonetheless, Instagram, LinkedIn, Twitter,...

  • Triple your Instagram following with these simple steps [Infographic]

    Instagram has come a long way from being the glorified breakfast image board it once was. As a result, it's now fairly tricky for croissant-loving novices to cultivate their online presence. Not only is it difficult to garner a reliable following, it's pretty difficult to juggle between pandering to those who follow you and posting what you enjoy. "Will my followers enjoy pictures of my lunch everyday?" is probably something that gets pondered by Instagram users often. While Instagram can be a fruitful way to grow your online brand and social presence, like every network there are a few key points one...

  • Here’s how to monitor your influence with your social media campaign

    It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors are active on the social web but that your audience expects it. Social media isn't new, yet many are still getting the basics wrong. Only having profiles on the top social media channels doesn't mean you have a strategy in place. It means you don't know how to take advantage of this medium to help you reach your business goals and supplement your current marketing campaign. The name of "social media" says it all. It's a...

  • Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’

    Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption patterns. The team is now taking a step further with its latest report unpacking Kenyan Twitter (Kitter) by alphabetising it. The report -- which has just been released -- is part of a series the company is releasing on the African Twitter landscape. Kenyan Twitter A to Z is the first of four,...

  • Where would Facebook’s rumoured healthcare service leave user privacy?

    Facebook is reportedly in talks with medical industry experts to develop a healthcare product or feature for its 829-million daily active users. While this might change the healthcare industry as we know it, where should the line be between public and private user information? Anonymous sources familiar with the matter told Reuters that Facebook is exploring creating online support communities that would connect users suffering from various ailments. Furthermore, the company is also looking into preventative care applications to help improve lifestyles in general. Traditionally the doctor-patient confidentiality agreement is an integral part of the medical field but when you...

  • The Africanisation of social platforms: virtual connections & peer-to-peer services

    Connection. Could there be a more basic need? Africans, like everyone else, crave interaction with others. Yet, as the West promotes individualism and the ‘unique identity’ as the mantra du jour, many Africans continue to perceive their identities in the context of a tribe or community. This sense of community -- be it for profitable, practical, or even social purposes, has long been heralded as a pinnacle of African culture. Perhaps we can even call this quintessentially African; a thriving desire for togetherness and connection with others, an analogue precursor to the now global and digitalized peer-to-peer/sharing economy. Cue the 'Africanisation'...

  • 5 ways Seinfeld has squeezed its way back into our lives

    Hands up anyone doesn't love Jerry Seinfeld? Yup, we all love Seinfeld. We watch him and his band of misfits on reruns and laugh to our hearts content. Truth be told the show is kinda dated and we have new comedians trying to make us laugh on a daily basis. Yet, Seinfeld seems to be squeezing past the noise to grab our attention. Seinfeld is popping up everywhere, on social media and in our news streams; it's all over the place, it needs unity. So here goes. So here are some of the ways Seinfeld has used the web and...

  • What Twitter analytics means for the murky world of social media influence

    In the first 30 minutes of waking up, among wrestling the last grips of the sandman, most people reach for their mobile devices and check Twitter. We want to see what happened while we were sleeping and we want to know who responded to our last tweets. Aside from the counts of retweets, the occasional favourites and perhaps the number of replies a tweet gets, it's hard to figure out how well your Twitter account is performing. But do you really care how your tweet is doing? If you are anything like anyone that works at Burn Media HQ, you...

  • Could social media be the future for remittances to Africa?

    In April the Financial Times in London reported that Facebook was in the process of applying for a banking license in Ireland in order to enter the global money remittances industry and posed the question: “Are we about to see the emergence of FaceBank?” While FaceBank might be some way off yet, there’s no doubt that social media is a big part of the future for global remittances – an industry which the World Bank estimates totaled US$550-billion in 2013, of which US$414-billion went to developing countries, involving some 232 million migrants. Michael Kent, CEO of the online social money transfer...

  • Twitter’s running an experiment that turns favourites into retweets

    The favourite feature on Twitter has always been kind of an oddball. People use it for different things -- either to acknowledge a mention, a good joke, or a bookmark. A virtual hat-tip if you will. Recently however, some Twitter users have been reporting tweets favourited by their followers on their timelines, the same way a retweet would. Peter Kafka from Re/code grabbed a screenshot of his timeline: Twitter filling my feed with stuff I didn't ask for - stuff other people follow and fav. pic.twitter.com/IVOViGF1QW— Peter Kafka (@pkafka) August 17, 2014 Favourites are kind of private. Although you can...