Citizen news anchor with Flud 2.0

You’ve heard of Citizen Journalist? Well how about Citizen News Anchor? Content-curation, the favoured buzzword of Wired editor-in-chief Chris Anderson comes to life in Flud, a Flipboard-like news aggregator app for iOS. While Flipboard captured the hearts and minds of iPad owners (and now iPhone), the very similar Flud 2.0 attempts to add a distinctive news aggregation flavour of its own.
From the beating heart of San Diego where its corporate offices are based, Flud 2.0 promises “an information ecosystem where the audience is empowered to influence the news.” So much like Flipboard, then. What can Flud 2.0 offer over the competitor?