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Mocality Kenya scandal: ‘mortified’ Google ‘apologises unreservedly’

A “mortified” Google has issued an apology to Kenyan mobile listings site Mocality over customers and data that was allegedly pilfered from the startup’s database.

Mocality CEO Stefan Magdalinski in a blog post on Friday accused Google of “telling untruths” and a “human-powered, systematic, months-long, fraudulent… attempt to undermine our business”.

The story hit the internet like wildfire on Friday afternoon, with major international sites and techblogs like The Register, Techcrunch, Boing Boing, The NextWeb, PaidContent and Slashgear all reporting on it. The story moved mainstream with prominent news sites like the Guardian picking it up.

In response, Google’s emerging markets product and engineering VP Nelson Mattos issued a statement on Google+ saying the search engine had “unreservedly apologised to Mocality” and was still investigating the incident.

“We were mortified to learn that a team of people working on a Google project improperly used Mocality’s data and misrepresented our relationship with Mocality to encourage customers to create new websites. We’ve already unreservedly apologised to Mocality. ”

“We’re still investigating exactly how this happened, and as soon as we have all the facts, we’ll be taking the appropriate action with the people involved,” he said.

It is unclear at this stage whether the individuals involved were Google employees or contractors working on the company’s behalf.

In an interview with Memeburn, Magalinksi said: “I appreciate the speed with which Google reacted and apologised, but there are still many questions left to answer — I’m looking forward to hearing the outcome of Google’s investigations.”

Mocality is a three-year-old startup owned by South African-based emerging market internet giant, Naspers — an US$18-billion company that has stakes in Facebook, Tencent and mail.ru — and many other emerging market internet properties dotted around the world.

Mocality said Google illegally used the Kenyan site’s database to boost its recently launched Getting Kenyan Businesses Online (GKBO), an initiative aim at Kenyan SMEs who do not have an online presence.

How it happened
In a long, and detailed blog post, Mocality boss Magdalinski makes the startling allegations, explaining that his suspicions were aroused shortly after the launch of GKBO.

“Shortly after that launch, we started receiving some odd calls. One or two business owners were clearly getting confused because they wanted help with their website, and we don’t currently offer websites, only a listing. Initially, we didn’t think much of it, but the confusing calls continued through November,” he wrote.

Mocality’s sting operation
As the number calls rose, the company decided to set up a “sting operation” to find out where the calls were coming from. The site made some adjustments to its code and served a different telephone number to the IP address that had been accessing a large amount of its data.

“For visitors from the address, we changed the code to serve slightly different content 10% of the time. Instead of the real business phone number, we served a number that fed through to our call centre team, where the incoming calls would also be recorded. Our team were briefed to act like the business owners for the calls.”

According to Mocality, within a few hours of the change going live, six calls came through to its offices (which was recorded) from someone who identified himself as a Google representative claiming to be working with Mocality.

“[The caller stated] that GKBO is working in collaboration with Mocality, and that we are helping them with GKBO, before trying to offer the business owner a website (and upsell them a domain name). Over the 11 minutes of the whole call he repeatedly states that Mocality is with, or under (!) Google.”

Google also apparently told business owners that Mocality would begin charging for listings, something the company had no plans to do.

It seems someone, somewhere got wind of the sting operation and stopped accessing the site via the IP address Mocality was targeting. Magdalinski then claims that the guilty party outsourced the operation to a company in India.

Business owners were receiving calls from India with the same promise as before. A day after the old IP address had stopped accessing the site a new IP address,, made 17 645 requests, 15 554 of which were to business profiles.

“Since October, Google’s GKBO appears to have been systematically accessing Mocality’s database and attempting to sell their competing product to our business owners. They have been telling untruths about their relationship with us, and about our business practices, in order to do so. As of January 11th, nearly 30% of our database has apparently been contacted,” writes Magdalinski.

He poses three interesting question at the end of this post:

  • If Google wanted to work with our data, why didn’t they just ask?
  • — In discussions with various Google Kenya/Africa folks in the past, I’d raised the idea of working together more closely in Kenya. Getting Kenyan businesses online is precisely what we do.

  • Who authorised this?
  • Until we uncovered the ‘India by way of Mountain View’ angle, I could have believed that this was a local team that somehow forgot the corporate motto, but not now.

  • Who knew, and who SHOULD have known, even if they didn’t know?

‘Highly disappointing’
Well-known Kenyan technology blogger and TED speaker Erik Hersman, who also blogged about the issue, told Memeburn that Google in Kenya have “always been above reproach”.

“…the hard facts that Mocality has produced are hard to dispute though, so it’s highly disappointing and I only hope that Joe Mucheru [Regional Lead Sub-Saharan Africa at Google] has a palatable answer for us,” he said.

“Otherwise, Google will have lost much of their hard-won trust over the past few years.”

Replying to Google+ comments Mattos said: “I appreciate all the comments and interest in this matter. These are, however, very serious issues, and we’re still investigating them to understand how this happened. We can’t provide any more information right now.”

Author | Nur Bremmen: Staff reporter

Nur Bremmen: Staff reporter
Nur is an enigma with a passion for creating words. He recently entered a love affair with technology and chorizo sausages. He travels a lot -- you catch him, if you can, at a Silicon Cape event every now and again. More
  • Still trying to understand what is going on here, has google really confessed to anything? All I could find was this Google+ update: https://plus.google.com/115264064268941645500/posts/WfALKwfmCGJ

    What bothers me is that the IP evidence given can easily be recreated by sending your queries via Google’s cache. When doing tests myself I was able to scrape pages, which showed a Mountain View owned address as the requesting IP.

    Has Google really admitted complicity? Was it a party hired by Google? 

  • I think this is true. But we need to know what really happened

  • My final word is that Google is probably involved in the chain here.

  • Pingback: Mocality Kenya Scandal: “Mortified” Google “Apologizes Unreservedly” — SiliconFilter()

  • Pingback: Google Apologize Unreservedly for Malpractices to Mocality-Kenya | Tarig Anter()

  • You wrote:

    Well-known Kenyan technology blogger and TED speaker Erik Hersman, who also blogged about the issue, told Memeburn that Google in Kenya have “always been above reproach”.

    Reading Hersman’s comment on http://whiteafrican.com/2012/01/13/google-plays-dirty-in-kenya/

    For some context, the Google team in Kenya has always been above board

    Unless he edited his.

  • I think google may have been involved here too. Its bad to think this and hopefully this is not the case.

  • juke

    It’s a Mini Display Port man. A VGA? I mean with adapters a mini Display Port can be a VGA, DVI, HDMI, and of course a Displayport. Very misleading way to describe it.

  • paul

    windows 8 is the worst piece of crap ever developed, it does not work with older versions including windows 7..until you pay..and pay ..and pay.

  • What? You don’t know what you’re talking about.

  • It’s true

  • narg

    I’d rather see a 16×10 screen. 16×9 is for TV and movies, not for computers. Plus it’d make using the tablet better in both orientations. Plus 1920×1200 give so much more space to work in. If Microsoft was shooting for business, they need to make it a computers, not a TV.

  • narg

    Um, Windows 8 Pro is 100% backwards compatible with all previous versions of Windows. Plus it’s quite a bit faster and many improvements. If you miss the “Start Menu”, there are free addons to put it back. Don’t pull B.S. out of your ass and call it fact. Plus, since when was computing 100% free? You pay one way or another eventually, no matter what route you choose. Not to mention you get what you pay for…

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