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The companies claim that the platform will allow any Sina Weibo user who isn’t already registered on Tudou to “upload and share videos seamlessly to and from Tudou’s video site”.
The move reportedly builds on an existing history of cooperation between the two companies.
What this means, essentially, is that Todou can now count every single one of Sina Weibo’s users as its own.
The video-sharing platform is already one of the most popular on Sina Weibo, with its videos rising 234% from June 2011 to September 2011.
According to Founder, Chairman and CEO of Tudou Gary Wang, the two companies “are building a more powerful video user ecosystem.”
“The internet’s core strength lies in creating and sharing information. Sina Weibo creates strong interaction between its users, and Tudou generates deep emotional connections between Internet users and content. Creating and sharing content is at the core of the Internet, and Tudou’s cooperation with social networking sites such as Sina Weibo is a powerful combination which will deepen consumers’ online video and sharing experience.”
Despite increasingly severe attempts by authorities to censor social media, platforms like Sina Weibo and Tudou continue to thrive. Late last year, the microblog’s users were sending out an average of 86-million messages a day.
Speaking to international financial paper Business Week, Paragon Capital fund manager Kevin Pollack said that the move was “extremely positive for Tudou and could really boost Tudou’s numbers”.
The joint venture was certainly viewed as positive by the stock markets. According to Bloomberg, Tudou’s listing on the New York Stock Exchange “jumped the most since its initial public offering” in August 2011.