• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts tagged "Sina Weibo"

  • Why Sina Weibo, Alibaba’s US IPOs make complete sense

    Two of China's biggest online players are getting ready to launch IPOs in the US. On Friday, the Twitter-like microblogging service Sina Weibo filed for a US$500-million IPO while Alibaba kicked off the process for its own public offering, widely expected to be the biggest since Facebook's in 2012. As Reuters points out, Sina Weibo's is just the latest in a long line of Chinese companies to file for an IPO in the States including search giant Baidu and its own parent company Sina Corp. Unlike many of the other companies however, its product can be drastically affected by...

  • Sina Weibo’s coining it: ad revenue up 125%

    Sina Weibo, China’s Twitter-like social network, posted more big gains in Sina‘s Q3 2013 report (article in Chinese). Weibo advertising revenue skyrocketed 125% on last year to US$43.7-million, up 46% from US$30-million last quarter. Weibo’s non-advertising revenue also saw a 121% increase to US$9.7-million from online games and premium membership fees. Sina as a whole posted US$25.4-million in profit and US$184.6-million in revenue during the third quarter, up a hefty 157% and 21% year-on-year, respectively. US$151.6-million of that revenue came from advertising, which made up a slightly bigger slice of the pie with a 26% increase. Altogether, Weibo accounts for...

  • China tells courts to be more transparent with social media

    China's top judge has urged members of the country's judiciary to be more open in their use of social media. According to China Daily, Supreme People's Court top judge Zhou Qiang told courts that they should pay more attention to what people are saying on social media and should release trial information on platforms such as WeChat as well as more traditional media such as TV, radio and newspapers. He also said that courts should make their legal work more transparent in order to improve their credibility. The missive from Zhou comes after the State Council issued a statement...

  • Twitter’s IPO could seriously affect Sina Weibo: here’s how

    Sina investors are keeping a watchful eye on the news about Twitter‘s IPO. Despite the Chinese web giant’s more diverse portfolio of products and services, many market analysts believe the majority of Sina’s market cap lies in its Twitter-like Sina Weibo social network. Thinking that the clone will mirror the original, Twitter’s value is inherently tied to Sina’s. On 12 September, the day Twitter submitted the paperwork, Sina’s stock price shot to a 52-week high of almost US$88 per share, and remains close to that now. It’s not the first time Twitter’s calculated worth has had an effect on Sina....

  • 500 reposts on Chinese social media could land you in jail

    Popular figures on Chinese social media could inadvertently find themselves in serious trouble with a new law passed in the country. According to Reuters anyone caught posting an online rumour that is widely distributed online will now face up to three years in prison. What would entail something being widely distributed? Well, according to China's top court and prosecutor, people will be arrested for creating rumours online if something they post is reposted more than 500 times or is viewed more than 5 000 times. "People have been hurt and reaction in society has been strong, demanding with one...

  • Sina Weibo now claims 50m active users a day

    China's Twitter equivalent and social networking super power Sin Weibo claims that it now has around 50-million active users a day. The figure, which was announced as part of parent company Sina's Q2 earnings report, is up 8.3% from where it was in March. That's good news for the company, especially given that, by its own admission, it has struggled in the face of competition from WeChat, the social instant messaging service introduced by its fierce rival Tencent. To put Weibo's achievement into perspective however, it's worth noting that Twitter hit the 50-million daily user mark back in 2011...

  • Sina Weibo users can now post to Facebook… unless they’re in China

    This is interesting. Anyone even vaguely familiar with the Chinese online scene knows that Western social networks like Twitter and Facebook are banned in the country. But now people using China's Twitter equivalent Sina Weibo can post statuses to Facebook, unless they're in China that is. According to The Next Web, the feature was first spotted by Jeffrey Broer, CEO of the Hong Kong-based Sina Weibo-translation app Surround App. In order to make use of the feature, you just have to click on the Facebook icon, located next to the log in and registration buttons at the top of...

  • Sina Weibo follows Twitter’s lead, introduces cards

    Cards are seriously important to Twitter. They’re what lets you see a video or summary of an article from a tweet and what Instagram removed support for last year. According to Twitter, the feature is used by more than 10 000 developers, mobile apps and websites. It makes sense that Chinese microblogging service Sina Weibo would try to integrate something similar into its offering. As is the case with Twitter cards, Sina Weibo's trial offering allows you to preview articles and are likely being developed in a push to help it makes extra cash. The Chinese social network...

  • Sina says WeChat will dig into Weibo usage, but reckons it has critical mass

    Sina has admitted that competition from Tencent's increasingly popular WeChat app is cutting into the time people spend on its Sina Weibo microblogging platform. It says however that it's not too worried because it already has a mass following. Speaking in a conference call after the company had announced its Q4 2012 financial results, Sina chairman and CEO Charles Chao said that the drops in time people spend on Weibo were "inevitable" given the popularity of its rival's app. But with 400-million users, Chao reckons that Sina Weibo has hit critical mass. In fact, as Marbridge Daily recently noted,...

  • Sina Weibo hits 34 977 posts in the first second of the Chinese New Year

    Yesterday saw the ushering in of the Chinese New Year -- and it seems that everyone who wasn’t busy setting off fireworks at the exact moment that the year of the snake started was instead posting to social media giant Sina Weibo. Sina has revealed that the very first second of the new year saw 34 977 Weibo posts. Yes, in just one second. That’s a new record for the Twitter-esque service, which last year saw 32,312 missives fired off in the first second of the new year. Back in 2011, it saw a mere 12 374 posts. The next...

  • Netease: China’s forgotten Weibo cracks 260m user mark

    China's microblogging services, generically referred to as weibos are big, seriously big. The two most well-known ones, Sina Weibo and Tencent Weibo, both have user numbers to rival those of Twitter. But one you might not have even heard of has just hit the 260-million user mark. That makes Netease the third largest of China's weibos, with numbers that most Western social networks can only dream of. According to Tech in Asia,...

  • HootSuite targets Asia, adds support for Sina Weibo and traditional Chinese

    HootSuite and its owl have flown into China, adding support for the country’s hottest Twitter-like service, Sina Weibo, in its social media dashboard. This could be of great use to many brands who need to use Sina’s wildly popular Weibo for doing social marketing to Chinese consumers, as Sina Weibo still only has Chinese-language support on its site. Along with the Sina Weibo rollout, HootSuite now also has support for traditional Chinese, as used in Hong Kong and Taiwan, and among many overseas Chinese. Hootsuite has been blocked in China for some time (it was a useful workaround for using...

  • Revamped Sina Weibo set to come with Google+ style sharing

    Chinese mega social network Sina Weibo is set for a major revamp that will see it incorporate Google+ style sharing. Chinese blog Techweb claims to have exclusive screenshots (translate) of the new version of the social network. The release, called "Version 5" was first outed as existing by Sina CEO Charles Chao during the company's earnings call last week. One of the most obvious features from the screenshots is a revamped profile...

  • While everyone was talking Twitter, Sina Weibo took gold in the social Olympics

    Well now, this is interesting. It turns out the real social media platform of choice when it came to the Olympic Games was China's Sina Weibo. According to data from tech stats company Hitwise, Sina's PC users alone sent nearly twice as many Olympic related messages as went out on Twitter. That's a massive 390-million messages, compared to the 150-million sent from Twitter. Thing is, that's not even close to the full picture. According to The Next Web, PCs only account for 32% of Sina Weibo's total user base. Add in the number of messages sent from mobile devices and...

  • Sina Weibo went crazy for Olympic opening ceremony: 119m messages sent

    Turns out users of Chinese microblogging service Sina Weibo took to the first ever "social Olympics" with a gusto. During the opening ceremony alone, members of the social network sent 119-million messages. In an official infographic, Sina Weibo details the total number of messages sent on the opening day of the games, as well as the most active locations and most spoken about topics. It is unclear what criteria were used, although...