Under the terms of the deal Renen will feature a number DeNa titles on its mobile app for Android. In fact, the Japanese gaming manufacturer will have its own dedicated section in the app. Users can download games from the Mobage section and log in to Mobage with their Renren IDs.
“As we continue our efforts in building a scalable and mobile-centric eco-system around our real-name social network, we chose DeNA to be one of the first partners for our newly launched Renren Android app. The host of games provided by DeNA will undoubtedly add to our mobile users’ experience and engagement,” said James Liu, Chief Operating Officer of Renren.
The deal gives DeNa access to Renren’s approximately 154-million users, adding to the 300-million plus registered Sina Weibo users it gained access to through a similar deal in March.