There’s usually something at the cause of a shift in pattern, and looking past Black Friday’s whirlwind, there was a definite shift in consumer…
It seems that you can’t get away from advertising on Twitter — even if you’re using its mobile app. Twitter announced yesterday that their promoted tweets will soon start appearing on their Android and Apple apps.
Promoted trends and promoted tweets have appeared in search on the Twitter apps and mobile web for some time, and Twitter’s mobile site has included promoted accounts and promoted tweets in timeline for the last few months, but Android and iPhone users have had advertising-free timelines until now.
Twitter says it will “only display promoted tweets in the timeline when they are relevant” and that users can easily dismiss unwanted promoted tweets. The apps will also display promoted accounts when suggesting users for you to follow.
Twitter introduced its promoted products less than two years ago, and the advertising income they generate is responsible for most of the company’s income. Reports estimate that Twitter made US$ 139.5-million (more than R1-billion) from advertising in 2011, and is set to increase that to US$259.9-million (approximately R1.9-billion) in 2012.