• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

5 Reasons LinkedIn’s meteoric rise isn’t about to stop

Amidst the negative sentiment that is flung around about LinkedIn, there are individuals and companies that are deriving substantial benefits as a result of their participation on the social network. These success stories are freely available on the web.

Quite simply, these are LinkedIn users that have taken the time to educate themselves on how to use LinkedIn properly and participate on the platform on a regular basis. They have fully embraced LinkedIn and have integrated its use into their daily ritual and routine.

Unlike the other social networks, LinkedIn has a number of unique differentiators that sets it aside from the rest. I have listed five reasons I believe LinkedIn will continue to grow in popularity amongst the global business community.

1. Access to “real” people
One of the features that LinkedIn provides is the ability for users to connect. It is relatively simple to create “dummy” personas on any social network, but with LinkedIn, it is more challenging to get away with. If you register as a LinkedIn user, you are asked to provide information relating to past education and current and past employment. You are then expected to connect with known individuals. It is pretty difficult for someone to create a false identity and not get caught out pretty quickly.

2. Rich repository of business expertise and content
You name the role or the industry, you will be sure to find someone on LinkedIn that you can connect or enter into dialogue with that is a specialist on it. Because you can access the person’s information relating to their current role and company they work for, you can easily assess if they know what they are talking about. Besides the people you have access to, there is the questions and answers section and E-Bookshelf where you are able to subscribe to a wealth of business-related content.

3. Structure
One of the reasons LinkedIn is “bad-mouthed” is its complexity. LinkedIn provides a lot of features and functions to assist users to connect and interact. In order to navigate competently through these features and functions, a fair amount of structure is required. Those that do not familiarise themselves properly will struggle. Competent users, however, will reap the benefits.

4. Control
In order to deliver rich functions and features and provide an environment where users feel comfortable with their daily interaction with other LinkedIn users, a fair amount of control is required. LinkedIn does a great job in ensuring that you are connecting and interacting in a controlled environment.

5. Partners
LinkedIn has partnered with a number of other technologies, social networks and websites to enhance your overall experience. To assist you in promoting your content effectively, there are plug-ins provided for the likes of WordPress, SlideShare and Twitter which display related content on your LinkedIn profile. To publicise LinkedIn updates and discussions externally, you are able to effectively share on Twitter, Facebook or email. There are numerous other partners such as Amazon, My Travel, Google Presentations and Events… and the list goes on.


If you want to truly benefit from your participation on LinkedIn, my first recommendation is that you put some time aside and educate yourself on its proper use. Next time you are getting an ear-bashing from a LinkedIn nay-sayer, tell them to do the same. LinkedIn is exceptionally rich in features, functions, controls, access to highly competent people and organisations and associated with well-known, value-adding partners to provide you with a rewarding and beneficial user experience.

Author | David Graham

David Graham
David Graham's passion is business-to-business digital marketing with a specific focus on value networking and inbound marketing. He consults on business-to-business digital marketing strategy and execution, with an emphasis on building sales pipelines and generating new prospects More
  • Dfieldman

    One of the problems I’ve encountered with many of the people on LinkedIn who comment or want advice is that once the comment or advice is given or offered, there is no response.  Users must remember this is a social media networking site for professionals.  Therefore they should act as professionals and be courteous.

  • I totally agree with you. The golden rule is to enter into dialogue, hence the name “social network”. This applies to your personal or company blog, Twitter, Facebook, etc. too! 

  • LinkedIn is a very useful social media platform if used properly and strategically for businesses. I do agree with the comment below. Sometimes members forget to interact with other people specially on groups.

  • I met Allen Blue last week, at LinkedIn’s HQ in San Francisco. Having signed an NDA I can’t say much, but can report that they are more than aware of the positive and negative comments they get. Did you know that they are growing with one million members a week? That’s a hell of a lot of processing, so I think they have to be forgiven for glitches. As for the dependency on human beings to actually contribute, that’s our issue as much as theirs, surely?

  • PS. One of my favourite groups is the Inspired Group. You don’t need to attend events to join in either :) http://www.linkedin.com/groups/Inspired-Group-3143015?trk=myg_ugrp_ovr

  • I would have to agree, and not just because of my personal bias, but the best estimates are around 350 million business professionals on the planet and right now LinkedIn has just over 150 million, that’s a lot of headroom.

    There are a lot of naysayers, but a lot of this is driven through social media fears and stories without understanding of how LinkedIn works specifically. To often I see professional parking LinkedIn as another social media platform, when they should be engaging more.

    I have been lucky enough to work with a number of globally leading businesses and they are getting significant results, but as you mentioned in the article and comments above you need to a) understand what it does (and indeed doesn’t) do b) understand how to make it work c) get involved!

    Right now too many people are on the outside of the largest “room” of networking potential, watching, saying “I heard it’s good here” to themselves and not getting engaged and not getting results.

    Great post.

    Best wishes,


    The Linked In Man

  • Great information thanks for sharing it

  • Pingback: What are 10 weirdest job titles on LinkedIn? | memeburn()

More in LinkedIn

Why putting a little extra work into LinkedIn is well worth the effort

Read More »