Pinterest rolls out redesigned profile pages

Up-and-coming social player Pinterest has gone live with the first major update to its profile pages since launching a couple of years ago.

The redesign lends profiles a new, more streamlined look. This is much the same approach that Facebook and Twitter took with their most recent updates.

In fact, our first reaction on seeing Memeburn’s new profile was something along the lines of “Hey, it looks like Timeline!” We noticed, however, that the redesign hasn’t quite been blended seamlessly into the rest of Pinterest’s design

The updates also allow you to reorder your boards, gives you a clearer view of activity, and shows who you pinned from.

Pinterest traffic has grown massively over the past year. In fact, according to TheNextWeb, it’s grown more than 6 000% in the last 12 months.

It’s also becoming an increasingly important driver of traffic to other websites. It’s already outpacing much bigger and more established players like Twitter Google Plus, LinkedIn and YouTube for share of referral traffic.

Interestingly, it also beats referred Google traffic and organic Bing searches.

The companies benefitting most from those referrals, however, are still big name players like Facebook and Google.