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Brandcast: Google’s bid to help brands target YouTube audiences

YouTube has stealthy launched Brandcast, a new site that gives brands insight on the best ways to reach their audience through the video sharing platform.

The launch comes on the heels of Google’s announcement of an ad sponsorship model for brands which will help them target their audience through specific packages. These packages will relate to original content shared on YouTube. Google seems to be working hard to make it easier for brands to find the right fit for them on YouTube.

YouTube Brandcast is made up of three sections. Each providing brands with critical information. The first gives brands access to all of YouTube’s original content channels in different categories, including animation, comedy, music and more.

The second section provides information about YouTube’s audience in different categories including teens, males, females and adults. It is designed so brands can better understand the packages tailored towards specific audience –- access to this section has yet to go live.

The final section, Marketer Resources, doesn’t have a lot of concrete content as of yet. It features three categories, one that leads brands to YouTube’s Google+ Page, another for research request and a “view more content” section. When Brandcast launches properly this section will most likely feature tips and tricks on how to reach your audience on YouTube, with content shared on Google+ and YouTube.

Author | Mich Atagana

Mich Atagana
Mich started out life wanting to be a theoretical physicist but soon realized that mathematics was required. So, she promptly let go of that dream. She then decided that law might be the best place for her talents, but with too many litigation classes missed in favour of feminist... More

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