Everlytic is set to redefine customer communication with its revolutionary AI Studio, using WhatsApp for seamless chatbot interactions. The company, South Africa’s most trusted…
Is there really a viable alternative to online marketing software?
If you’re considering using online marketing software, but want to do some research about alternate ways of implementing your marketing campaigns, this article is…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have…
Brandcast: Google’s bid to help brands target YouTube audiences
YouTube has stealthy launched Brandcast, a new site that gives brands insight on the best ways to reach their audience through the video sharing…
