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All posts by Amanda Sevasti Fairweather

Amanda Sevasti Fairweather
Amanda Sevasti Fairweather – newly appointed as Head of Social Media at leading digital agency NATIVE – studied journalism, but fell in love with creative communication. Fairweather worked as a copywriter and creative head for eight years and was involved in activations, events and digital campaigns for Momentum, Santam, Old Mutual, Savanna, Pepsi, Volkswagen, Volvo and MWEB. She most recently established the Social@Ogilvy practice within Ogilvy PR Johannesburg, developing strategy, content and community management for KFC, Castle Lager, Miller Genuine Draft, Haagen-Dazs, Cadbury Dairy Milk and Swatch. She took up her new position at NATIVE on 7 February.
  • Why African entrepreneurs need to be thinking about ‘Conscious Capitalism’

    “I am a complete capitalist.” This is how John Mackey, CEO of Whole Foods, opened his talk on Conscious Capitalism (also the title of his recently launched book) at this year’s SXSW. However, as Mackey explains, we tend to forget that capitalism has not been around that long. Two hundred years ago it didn’t even exist and 85% of the world lived on less than a dollar a day -- that figure is now 16%. Despite this, there is a massive paradox, because although business and capitalism has helped lift humanity up, it is intensely disliked. Read more on...

  • @MarsCuriosity and beyond: meet NASA’s head of social [SXSW]

    John Yembrick has possibly the coolest job in the world -- social media manager for NASA. He works with the team responsible for the wildly popular Mars Curiosity Twitter and Facebook accounts. At SXSW 2013, he spoke about the challenge to make NASA cool and relevant for a whole new generation. "Basically the critics said NASA sucked at telling its own story," said Yembrick, "I didn't understand this because we were doing so many things on blogs, the web and through podcasts. We had so much content, but it was just sitting out there in a vacuum. Social media enabled...

  • The other WikiLeaks: 8 whistleblowing sites you probably don’t know about

    Last year a website called WikiLeaks and a man called Julian Assange made the world’s most powerful governments quiver in fear. No army or diplomacy could stop revelation after revelation, as classified communiqués and documents were placed online for the world to read. The goal of WikiLeaks, to reveal the truth, may have been noble, but it was criticised for putting lives at risk by revealing sensitive information. The dubious rape charges against Assange also dented the organisation’s image. But the idea of WikiLeaks has taken hold in the online sphere and a number of spinoff and imitation sites...

  • 10 things you should know about Instagram

    Instagram has captured the hearts of iPhone users around the world with its elegant design, filters that turn any photo into a potential work-of-art, and -- most importantly -- integrated social sharing that’s quick and easy. It’s enjoyed one of the most successfully launches ever for an iPhone app and is adding 130 000 users a week. The incredible thing is that it’s not even eight months old. Here’s what you should know about this hot new app. It was originally called Burbn. Kevin Systrom, founder, CEO and ex-Google employee, created an app called Burbn before Instagram (the company is still...

  • 7 reasons people opt out of Facebook

    Not being on Facebook in 2011 has become a bit like not having a cellphone in 2001. In the early noughties there were a few renegade members of the old-school who got sick of being constantly available and threw their Nokias in the river. Today we have those who delete their Facebook accounts or refuse to have one at all. And I’m not talking about the over-40s, but Millenials who’ve grown up online. In this super-connected age, why do they do it? Privacy is a priority This is an ongoing debate – how private is Facebook? As a content manager, I...

  • Social networking: A fun cocktail party not a psychologist’s couch

    Projecting a brave and blissful face to the world when your wife has left you and you’ve been retrenched is nothing new. People have been “keeping up appearances” for hundreds of years. But in the social media age, this has taken on whole new proportions and become a daily pressure (or pleasure). Of course, creating an online persona is one of the wonderful things about the digital space. Real-life introverts often find the freedom to express themselves vociferously via social media platforms. Also, despite the inherently public nature of such platforms, many people are naturally private and use these tools...

  • Whatever happened to the floppy disk? 8 tech blasts from the past

    Modern philosophers have suggested that the rate of technological innovation increases exponentially (see Moore's Law). That means most of us, even those under 25, remember a certain tool or product that was once vital and is now just a faded memory. Here’s a look at what happened to a few icons of the late 20th century, many of them the forerunners and trailblazers of today’s digital world. Wordperfect In the late 80s and early 90s, Wordperfect was the automatic choice when it came to word processing, especially since it worked across a variety of operating systems. Its popularity declined largely due...

  • 12 ways to get the most from your business Twitter account

    Twitter's potential as a business tool is finally being realised on a massive scale. Some companies are increasing brand loyalty, launching new products and growing fast – all thanks to clever tweeting. Others are confused about how to use the medium or downright dismissive. Of course, not all businesses need to be on Twitter, but if you offer any product or service that the average person might use, then you probably should be. Here’s how can you take advantage: Listen, listen, listen Of course you can’t wait to tell everyone about your service or product, but first use Twitter Search to...

  • Does your brand even need a website anymore?

    The move to social media is the most important shift in digital marketing since the birth of the internet. In the same way that CRM was the buzzword of the 90s, social media is the touchstone of the noughties and the teens. Gone are the days of big and costly interactive websites. More and more people are choosing to communicate with their brands via social media platforms like Facebook and Twitter. Many discover brands via these channels too. Of course this depends on your target market, but if the majority of them are already on Facebook or Twitter then...

  • 5 ways to restore your damaged online reputation

    At a recent debate entitled, “The wild wild web – who polices the internet?” South Africa’s most famous political cartoonist, Jonathan Shapiro (better known as Zapiro) spoke about a racist, right-wing website that had published some of his work. They had used it out of context in order to support their agenda. His concern was that people would find the site when searching for him and think that he endorsed their beliefs. Unfortunately the web is pretty wild and we have very little control over what other people put up – even if they say slanderous things against us. *Leila,...

  • Facebook: Emerging market countries surge into the top 10

    Only a year or two ago, developed countries were dominating Facebook, but in terms of growth it’s the developing economies that are taking giant leaps forward in Facebook numbers. While the United States seems to have hit a plateau, the emerging markets are going from strength to strength. India has moved up three spots in just two months, while Mexico and the Philippines feature strongly too. It seems fair to assume that as online access increases, so will the Facebook populations of these countries. Here are the top 10 countries on Facebook, as measured by number of users. 1. United States...

  • Memorable tweets of 2010: BP, Aussies, WikiLeaks, Palin, Vuvuzela, Pigspotter

    The World Cup, the BP Gulf oil spill, Wikileaks, the launch of the iPad, Chilean miners... 2010 was a year with plenty of opportunities for online witticisms and criticisms. The 140-character-enforced brevity of Twitter means that it often distilled a current topic down to its essence. The phrase, “Did you see that tweet about…” became as common as the sound of vuvuzelas during this year. Selecting the best tweets was no easy task: There were more than two-billion tweets posted on a monthly basis in 2010. Here's ten of Memeburn's favourites: 1. “Breaking News: Paris Hilton to be charged with ambush...

  • You did what!? Six social media rules for the holidays

    We’ve all had a few embarrassing or incriminating mishaps on Facebook. After all, even if you untag yourself, you can’t remove other people’s photos. Relationships end over moments like this: “Uh, honey? Who’s this guy you’re hugging in the picture Alice took?” – and jobs can be placed on the line – “Guess what Mike? Apparently the hottie you met at the beach yesterday has posted that you offered her a contract.” This time of year is called the silly season for a reason. Things tend to get out of hand and onto the web far more easily. So be...

  • 10 of SA’s favourite women bloggers

    These 10 remarkable women have all captured our online imaginations with their style, wit and wisdom. As the South African blogosphere matures and deepens, we thought you should know and appreciate the established, the new, and the ones to watch. No doubt there are others out there, toiling away, looking for an audience. Let us know who they are and where we can find them. 1. The Magazine Queen Hurricane Vanessa – “Is there more to life than sex and shopping?” The editor of Cosmopolitan SA and editorial director of Associated Magazines, Vanessa Raphaely makes witty observations on popular culture,...

  • Google turns fashionista with Boutiques.com

    Online clothes shopping has evolved from traditional mail-order catalogues plonked onto a website into a multi-billion dollar industry that gives anyone the chance to own the world’s top designers and brands – if they can afford it of course. Now Google has entered the fray with Boutiques.com, a concept that’s unlike any other, yet quintessentially Google. Back in 2001, Net-A-Porter.com broke the online shopping mould with its exclusive magazine-style site and unprecedented access to luxury clothing. Women simply ‘page’ through the Net-A-Porter online magazines, filled with the latest high-end designer gear, and click on any item to buy it. Want...