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All posts by Megan Bernstein

Megan Bernstein
Megan has a love and passion for great brands and extraordinary advertising. She is a true Generation Y baby. Immersed in all forms of new age marketing finding it an invaluable tool. Social media strategist for DigitLab by day, blogger for under5foot and Memeburn by night.
  • 4 top ways to make use of digital signage in your retail space

    In my previous article I spoke about the trend towards the use of digital screens and projectors in retail environments (link to previous article). Now its time to explore the ways in which retailers can make use of this technology to replace traditional print and other media in a retail environment in a visually dynamic form. One of the key benefits of visually appealing displays is that retailers have an opportunity to improve their customers’ shopping experience, make each employee more productive, reduce the load on customer service staff and even create new revenue streams of supplementary income. In...

  • Digital display marketing is revolutionising retail: here’s how

    There's no doubt that when you're looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for significant ROI. Digital is becoming an increasingly important channel in terms of retail environments where consumers are looking for seamless customer experiences. Besides offering a fluid movement between online and offline channels, retailers need to be looking to digital to keep marketing campaigns fresh, unique and stimulating. From creating content to engaging on social networks investing in new forms of digital technology is where the real edge is going to come from. For businesses trading...

  • Could festivals be key to unlocking an RFID boom?

    The festival industry is booming, and have proved to be an attractive marketing campaign for countries, regions and brands. A report from VisitBritain and UK Music has said that, in 2013, music tourism – people travelling specifically for festivals and gigs – boosted the UK economy by over £2bn, providing 24,000 jobs in the process. As such it’s no wonder that great strides in technology are being made when it comes to festivals and events. Along with the upward trend in festivals, so have we seen the growth and progression of technology in this space. Changing the way brands...

  • 5 ways to effectively integrate memes into your marketing campaign

    For some reason, a lot of people tend to overlook memes when they're coming up with their marketing campaigns. That's a shame because the format presents a great way to integrate popular Internet humour into campaigns. Here are just a few reasons why people should include memes in their marketing: They are easy to create. With websites like memegenerator.net, you can simply create your own meme by filling in text boxes. You can upload your own image, or take advantage of incredibly popular memes and get in on the fad. They are cheap -- as in, completely free. (Though there may...

  • Memejacking: 4 examples of brands making the most of viral memes

    While memes are mainly for fun and entertainment, there is a lot of marketing potential behind them. Memes have been described as being “infectious.” But instead of just passively sharing memes you enjoy, what if you set out to strategically use theme to distribute your content? When used effectively, businesses can use these little nuggets of internet gold to create buzz around products or services and get massive exposure in a short period of time. Here are some ways brands have used memes to their advantage and integrated them into marketing campaigns. Honey Badger Don’t Care meme. What started out as...

  • Ain’t nobody got time for that: what do memes mean for your brand?

    It’s fascinating how a meme can become so integrated into so many aspects of our lives. In order to understand that, one needs to grasp the concept of a meme. The trouble I often have is explaining to people what exactly a meme is. For those of who you are a little unclear, according to Wikipedia, a meme is: an element of a culture or system of behavior passed from one individual to another by imitation or other non-genetic means. an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users,...

  • 5 business archetypes to take note of [pt 4]: the archaeologist

    In the fourth of her series of articles on business archetypes everyone needs to start paying attention to over the next few years, Megan Bernstein looks at the "archaeologist". As holistic branding agency ITI notes, the archaeologist is pretty much the antithesis to the kind of tech-obsessed kind of person that increasingly populates contemporary businesses. That doesn't make them dinosaurs though: their knowledge of things that worked in the past means they can help adapt them for use in the future. We live in a world where everything is about the now. The new. Latest and greatest. Instant...

  • 5 business archetypes to take note of [pt 3]: the no-ager

    In the third of her series of articles on business archetypes everyone needs to start paying attention to over the next few years, Megan Bernstein takes a look at the 'no-ager'. According to holistic branding agency ITI, the people within this archetype have vigour and enthusiasm for their jobs no matter what their age. Given that countries around the world are increasing the age of retirement, it makes sense for businesses to do everything in their power to find people within this archetype. When looking at the no-ager, it's worth bearing in mind that these are the people that...

  • 5 business archetypes to take note of [pt 2]: the maker

    In the second of her series of articles on business archetypes everyone needs to start paying attention to over the next few years, Megan Bernstein looks at makers. According to holistic branding agency ITI, this movement and culture of people getting more hands on with their technology is increasingly rising to prominence thanks to the emergence of technologies such as 3D printing and the Raspberry Pi. Makers shouldn't just be left to explore their interests at the hobby level though. Let them apply the same kind of thought to your business and you could end up with some pretty...

  • 5 business archetypes to take note of [pt 1]: millennials in the digital workspace

    In this, the first of a series exploring the kind of archetypal personalities that businesses should be taking note of in the next few years, Megan Bernstein takes a look at the millenials. While it's undoubtedly one of the most contested generational labels out there, as holistic branding agency ITI notes it's worth remembering that there are a couple of mega-trends that can be applied to people of this age group. First up: The millennial When I was at varsity learning about the different generations, millennials always seemed to be referred to as the kids of the...

  • Here’s why it can make sense to build your brand’s audience before developing the content

    We often queue up behind ourselves in the search to find, curate and create content that appeals to our audience. Personally I think we should do this the other way around. When I was at varsity, digital was almost nonexistent, and we were taught that as marketers we would be given a brief, with a specified target market and audience, and then we had to come up with a strategy to suit and appeal to them. This past year, I've come to realise we should be doing things a little differently: instead of creating content to appeal to a specific...

  • 3 social media resolutions you need to keep in 2014

    There are many, many, social media faux pas, so in light of a new year on the brink what will your social media new year’s resolutions be? If you haven’t decided, or even thought about it yet -- here are the top three I highly recommend! Resolutions #1: Stop hashtagging everything Hashtags are great and I love them to bits but please, pretty pretty please, if you are going to use them, start using them correctly! It seems that the use of hashtags has reached a point of desperation. Or self-destruction. According to MarketingLand.com, half the commercials that aired in...

  • Social in 2013: here’s who won big

    2013 has been a great year for digital, a real game changer in terms of its transformation towards the digital revolution that is set to impact the way we communicate, do business and LIVE forever. The evolution of communication, through the evolution of social, has led us to experience one of the most dramatic changes in the way we communicate, inform ourselves, and interact with each other. The year has been nothing short of amazing in terms of the ‘Wins’ social media has achieved. Marketers have come up with new, unique ways to create bonds with audiences, encouraging interaction...

  • Celebs, selfies and the pope: tweets and events that rocked Twitter in 2013

    “If it’s happening in the world, it’s happening on Twitter.” That pretty much sums up 2013 for me. As 2013 nears its close it’s always fun to look back at some if the biggest trends that came and went throughout the year. Looking back at the year on Twitter shows that tweets in 2013 can be divided into news, entertainment, sports and "showcase" (a publishing partner-picked selection of the best tweets of the year) - an interesting trip down memory lane focusing on global events, breaking news, pop culture and local tales from around the world that were shared this...

  • 5 of 2013’s biggest social media fails

    Although 2013 has been great for social, not all the campaigns that were produced this year were in fact great. Some of them were down right shocking! Here are my top five Social media fails for 2013 Marmite Love it or hate it Marmite's 'love it or hate it' campaign was taken a step further this year which caused quite a stir online. In theory a great concept, but when executed, not so much. The latest campaign, parodying animal cruelty appeals by "raising awareness" of woefully neglected Marmite jars across Britain, got many consumers ho under the collar. The advert...