How Facebook Connect is paying dividends for one mobile game

How powerful is Facebook when it comes to connecting mobile social gamers with each other? In answering that question, it can’t hurt to look at a game with a significant number of downloads.

Since launching in December last year, Diamond Dash for iOS has been downloaded around 11-million times.

According to its designer Wooga, the game was also one of the first to include “a fully realised implementation of Facebook Connect”.

This means that people can interact with each other in the game using features such as “synchronised scores between mobile and flash versions, a real time leaderboard and the ability to gift friends playing on a desktop computer from a mobile device”.

If Wooga is to be believed, this social element is paying dividends.

The company claims the percentage of people connecting to Facebook through the game has risen from 28% on launching to 64% at the end of March.

Being able to connect through Facebook also has financial benefits, says Wooga. The company claims that users who log into Facebook from the game are eight times more likely to spend money, and spend 50% more on average.

Users can also get into the game while browsing Facebook on their iOS devices.

According to Wooga, users were directed to the Diamond Dash app from Facebook some 18.5-million times in March.

This, it claims, highlights the growing importance of Facebook as a mobile distributor.

Bear in mind that those figures are only for iOS devices. The potential for a game that offers the same service across mobile platforms is obviously immense.