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Prometheus’ latest viral ad introduces David8, the next generation robot
It looks like 20th Century Fox is pulling out all the stops when it comes to its next blockbuster sci-fi flick, Prometheus. The Ridley Scott production has been capitilising on the viral nature of the web to promote the movie.
Fox is now taking it to the next level, with an unnervingly awesome video of “David” the eighth generation humanoid robot from the fictitious Weyland Corporation. The video, which plays out as an ad introduces the world to “David”, played by Michael Fassbender, and serves as the butler and maintenance man on the space vessel known as Prometheus.
Prometheus, which is shot entirely in 3D, is set in the Alien universe with its own separate storyline and doesn’t star Sigourney Weaver. The film follows the crew of Prometheus as they explore an advanced alien ruin while searching for the origins of humanity researchers believe is from an alien single entity.
Fox has been quite busy promoting this movie. In February, the production house partnered with TED to produce a TED Talk from the future, through a video set in 2023. The talk saw Guy Pearce take the TED stage as CEO of the Weyland Corporation.
David will probably go psycho and kill everyone ushering in the reign of humanoid robots. After all David does say that he cannot feel but understands human emotion, he is also able to carry out tasks that humans might find “distressing” or “unethical”.