There’s usually something at the cause of a shift in pattern, and looking past Black Friday’s whirlwind, there was a definite shift in consumer…
Tsk tsk. It wasn’t all that long ago that a US judge was telling Apple and Samsung to play nice. Apparently the South Korean tech giant took that to mean “organise a flashmob at Apple’s Australian headquarters”.
The flashmob comprised a bus full of protesters telling Apple customers to “Wake Up”. It seems that the “protest” is probably an attempt at generating buzz around the Galaxy S III, set to be released on 3 May.
An Aussie marketing blog did some research and tracked the campaign back to an Agency called Tongue. The same company is behind the Wake Up website, which has a second-by-second countdown. The site counts down to 6 May which suggests that, if it is for the Galaxy S III, the country will receive the device three days after its official launch.
The “Wake Up” message has reportedly been spotted in various locations in and around Sydney.
The campaign comes at a time when Apple is facing protests from Greenpeace activists. The video, meanwhile comes courtesy of an Australian blogger who happened to be in the Apple Store at the time.
The country has also been the scene of some of the company’s fiercest legal battles.