More than Angry Birds: Rovio launches Amazing Alex

Angry Birds made Rovio. The game, downloaded over a billion times, made it a household name. Now the Finnish game maker has launched what it hopes will be the next big thing in mobile gaming: Amazing Alex.

The game, which is available to iOS and Android users takes gamers though 100 levels and requires them to use 35 interactive objects. Sound familiar? That’s because it follows more or less the same well-worn formula that made Angry Birds such a wild success.

There is however one big difference, Amazing Alex allows players to design and publish their own levels.

Amazing Alex is based on Casey’s Contraptions, whose rights were acquired by Rovio back in May.

The game revolves around Alex, described as a curious boy with interest in building things.