RunwaySale: selling high-end fashion in a flash

Recently launched RunwaySale is a new and exciting flash-sale website that brings high-end designer labels to the consumer at hugely discounted prices — all at the click of a button.

Although this concept is already entrenched in the minds of European, American and Australian fashionistas, the idea is relatively new to the South African market and RunwaySale has hit the ground running, taking the South African public by well-dressed storm.

We spoke to Elmien Smit and Karl Hammerschmidt about some of the challenges they’re facing in the South African market: