Amazon’s social game studio has Zynga in its crosshairs

Things could be about to get a lot hairier for Zynga. The game studio is about to face competition from Amazon, after the web giant announced the launch of its new social gaming product.

Amazon is on something of a gaming run at the moment, having recently launched its cross-device platform GameCircle and MMO developer service GameConnect.

The first title to come from Amazon Game Studios is called Living Classics. According to Amazon, the game is a “moving object game”, involving a family of foxes:

In the game, a family of foxes have wandered into vibrant, animated illustrations from their favorite books including Alice in Wonderland, The Wizard of Oz, and King Arthur. Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting moving objects. You can visit friends, share rewards you’ve earned, rediscover famous stories, and reunite fox families.

Amazon Game Studios is a new team at Amazon that it says is “focused on creating innovative, fun and well-crafted games”.

The company says it started the new division because it wanted to “deliver a great, accessible gaming experience that gamers and our customers can play any time”. Or, if The Next Web’s interpretation is to be believed “everyone else is doing it, so we are too”.