Daterly: a new social dating network emerges from the African startup scene

Online dating sites like Match and eHarmony use matching algorithms to identify romantic partners, but this approach is believed to be flawed. The New York Times cites a study that divulges 80 years of scientific research on what makes couples romantically compatible. It turns out, the core of traditional matching algorithms, similar interests and personality traits, are not key to predicting happy relationships.

So what works? Well, good old fashion dating is still the best way to tell if you’re a match, but a new “social dating network” called Daterly, believes that by building “an online social resume,” couples could be more prepared for real world introductions.

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