eBay does a Microsoft, gets first new logo in 17 years

Boom. eBay’s gone all Microsoft on us and debuted a brand new logo. Like the Redmond-based giant, it’s also gone for a much more minimal, post-modern and straight-laced look.

That said, it does take a number of cues from the old logo, and with good reason. Unlike Microsoft, eBay’s never changes its corporate logo before. Its identity also has strong ties to the logo, given that it’s made up of the company name.

According to eBay:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community — more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

The ecommerce giant also gave an indication of where it’s at right now in terms of sales, listings and searches: