• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Samsung mocks iPhone fans (again) with its new ad [Video]

Remember when Samsung released that ad mocking iPhone fans queuing for the new iPhone? Yeah you do. It seems that Samsung has decided that it was time to once again demystify the supposedly ‘cool’ thing the iPhone 5 has going for it… because the S III has had it for a while now.

This new ad (like the last one) is pretty fun and we must admit the turnaround time is quite impressive, considering that Apple only debuted the iPhone 5 a week ago. The South Korean smartphone maker picks some choice features to mock such as the new dock connector, larger screen and LTE, which is supposedly old news by those with Samsung’s Galaxy S III. Samsung also adds a humorous twist, showing how one individual is saving a spot for his parents in line while he plays on his S III.

This ad comes on the heels of a print ad released by the company last week, which pits the iPhone 5’s features against the S III using the the tagline: “It doesn’t take a genius.” This new one follows a similar vein to earlier ads by saying “the next big thing is already here.”

Author | Mich Atagana

Mich Atagana
Mich started out life wanting to be a theoretical physicist but soon realized that mathematics was required. So, she promptly let go of that dream. She then decided that law might be the best place for her talents, but with too many litigation classes missed in favour of feminist... More

More in Video

Check out ex-Webby boss Tiffany Shlain's new cloud sourced film

Read More »