Galaxy S III ads: ‘bumping’ with NFC for more than just file sharing… wink wink

samsung galaxy s iii

Samsung has given its latest adverts for the Galaxy S III a slight sexual twist, because as we all know, sex sells. Near Field Communication (NFC) is designed to help mobile devices easily receive and share information between each other. Sharing a sex tape with your loved one has become so much easier now, according to the ad.

In the advert called “Work Trip”, a father is leaving for a business trip as his daughters tell him they have made a video for him to watch on his trip, and the video is transferred to his Galaxy through NFC. But mommy has made a video for him as well, recommending he watch it later. Surely your imagination must wander… Clever advert.


In a second advert we have the scenario of two people in the still-getting-to-know-each-other-but-at-the-stage-where-we-can-bump-phones part of their relationship. The male decides to woo his female partner by showing off his Galaxy’s ability to remotely start his appliances. A very suave move, but unfortunately the song that plays is… well less than romance-inducing. The lady decides to bump him… a better song that is… with NFC.


In a final advert, it would seem that Samsung directly tries to put one over Apple’s iPhone, with two people playing a game at a bus stop. Using a phone very similar looking to the iPhone, but not saying it is, the “iPhone” user complains about not being able to see properly and losing constantly against his partner’s Galaxy. Of course, nothing is mentioned about the incompatibility of the two phones not being able to play games together.




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