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Spread the ripple and win one of 20 shower aerators with Memeburn, Radox

Water is an increasingly scare resource. Some estimate that we’ll be out of drinking water by 2040 if we carry on at our current rate of consumption.

Add in growing middle classes and an increase in water-hungry industrialisation in emerging market countries and it could happen even quicker.

That’s why bath and shower product company Radox is trying to unleash a “Ripple Effect” of water saving across South Africa.

The campaign has seen it use a Facebook app to spread water-saving memes. The app also allows you to track how far your ripple travels through the memes and calculate how much water you could potentially save.

In a bid to spread the ripples even further Memeburn has teamed up with Radox to give away 20 shower aerators.

The aerators reduce the flow of water that comes out of your shower by mixing it with air. In effect, it acts as a “sieve”, separating the water into multiple streams and saving you water. What it won’t do is reduce your water pressure.

Radox reckon that if you and five friends fit the aerators, you can save 850 000 litres a year.

How to enter:

In the comments section: tell us how you would start your own Ripple Effect.


On Twitter: Give us your best water saving tip using the hashtag #MemeRipple

Competition closes 20 November.

  • Ridz

    I would say it starts with you, as an individual! I started saving water where I can. To spread the ripple effect even further I would encourage neighbours, friends and family to save in every way possible. I could also implement the idea in a community group that I’m part of, and maybe host campaigns in the town, create awareness, inform and educate the community on the importance of preserving water, our most valued resource. I would help in every way possible! As a civil engineer, we had started designing very economically where possible, septic tanks that treat sewerage water and release it back as grey water that can be used for many purposes, all this on a single site. Septic tanks are constructed on site. My plea goes out to one and all for helping to conserve this gift from God!

  • Meagan Brache

    I save water by not letting the water run while I brush my teeth, shower rather than bath, I have my shower water running into my garden instead of down the drain, I wash my car twice a month only at a car-wash where minimal water is used, I boil the kettle for only the amount of cups of coffee I want instead of filling the kettle for just one cup(saves energy aswell) , these are just a few of the things I do within my household to save water!

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