How Super Simple Survey is cashing in on user experience

The online survey space is crowded, very crowded. You’d have to be batshit to enter a market filled to the brim with competitors and fat cats like SurveyMonkey which recently raised US$794 million for a US$1.35-billion valuation.

When Super Simple Survey popped up on our radar, honestly, we had to summon the office’s fancy new espresso machine to instill the traces of zeal we’d need to take a closer look at yet another survey creator.

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