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YouTube joins the billion monthly club
Congratulations YouTube. The video sharing site says it has hit one billion monthly users on the platform joining the likes of Facebook in that rather exclusive club. In a recent blog post the site confirmed that it has hit a new milestone: “YouTube now has more than a billion unique users every single month”.
“In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences,” says the platform on its blog.
This massive growth that it has seen has also been noticed by advertisers. According to the Google-owned site “all of the Ad Age Top 100 brands are now running campaigns on YouTube”.
What one billion monthly users means for YouTube is that almost one out of every two people on the internet visits the platform. That a pretty big command of the internet populace.
“Our monthly viewership is the equivalent of roughly ten Super Bowl audiences. If YouTube were a country, we’d be the third largest in the world after China and India. PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!,” says the platform.
In the last year the site has seen some milestones with Gangnam Style surpassing Justin Bieber as the most viewed video in a very short time as well as becoming the first video to hit one billion views on the platform. The latest meme, Harlem Shake has also be making waves on the platform with combined views of one billion. It is turning to YouTube’s year of the billion.
“From the aspiring filmmaker in his basement and the next great pop musician, to the fans all around the world who tune in, subscribe and share their favourite videos with the planet, thank you for making YouTube what it is today. You have truly created something special.”