New Facebook Home ad has screaming goat, is the right kind of weird

When Facebook aired its first ad for Home, you may well have found yourself thinking something along the lines of “oh jeez, this is weirder than that time it compared itself to chairs“. Its second effort though is much better.

While the first ad featured half-naked men, drag queens, and a chocolate-covered child it didn’t actually tell you what product it was promoting until right near the end.

The second effort continues the theme of Facebook Home apparently bringing real life to your phone, but at least it lets you know that’s the case from the get-go. That means you aren’t left thinking that the main character in the advert has a kind of mental disorder that makes him think that the things he sees on his phone are running through his immediate surroundings.

The best part of the ad however has to be Facebook CEO and founder Mark Zuckerberg getting screamed at by a goat, because a world in which that happens is undoubtedly a better one.