Branding your startup: why it’s kinda important now

Ever wondered why some companies get all the attention and others don’t? As society we have become obsessed with the flashy and the shiny. Developers want to build to that and companies innovate around it. This is not a bad thing.

In Africa, the startup scene is becoming highly contested. But while there are five million startups only about one million of them are interesting and only half them are good but only a quarter will get funding and 10% will gain traction and only five percent will make it.

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