Aim to be unique, not the best: truths about competition from Michael Porter

I was recently introduced to Michael Porter through a book called Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan Magretta. While Porter is no doubt a seminal thinker in economics, I’d like to raise his thoughts on competition aimed at debunking commonly held notions of the term.

I believe this will be beneficial to both newcomers to his ideas and business strategists alike who could perhaps use a contrary idea to think about competition in a more fruitful (profitable) manner.

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