Choosing a path: when startups act like agencies and why it’s okay

If you watch the tech startup scene as keenly as we do, you might have noticed a trend starting to emerge over the last couple of years.

A startup catches your attention. It looks like it has a seriously promising product. Even if it’s not the next big thing, you think the people behind it could go pretty far. A little while down the road you check back in on it and find that the company’s abandoned its original product and that it’s started offering services more usually associated with a digital agency or that its staff size has ballooned and the product that looked so promising is drowning in ads.

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