In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
M-commerce in South Africa: a huge opportunity waiting to explode
The definition for mobile commerce (m-commerce) has expanded as technology and mobile methods have evolved, from the initial Premium Rate SMS payments for 8-bit ringtone purchases to Near Field Communications-enable smart phones where a simple swipe at the POS is all that is required to purchase your new skinny jeans.
A well accepted definition describes m-commerce as the payment for goods/services with a mobile device such as phone, PDA, or other such device. This is the general definition for both digital goods (such as in-game upgrades) and physical goods (such as shopping for shoes on Amazon’s mobile app) are bought.
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