5 insights into the investor-startup exchange: attitude, horizons, awareness

Startups get a lot of attention from the industry. Simple as that. They are the sexier, jazzier, more vulnerable babies that the media gets excited about, and investors want to nurture. However what happens to startups when they grow up? When they perhaps graduate from an incubation or acceleration programme and need to walk on their own? They still have a lot of growing up to do, yet there is an expectation that they should be fully-functional companies at that point. That expectation is ingrained into the industry, so much so, that even the entrepreneurs themselves start to believe it.

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