Uber should focus its new found millions on the emerging markets



If Uber hasn’t launched in your city yet then you are missing something, because in the last few months the mobile based private car service has been aggressively expanding. The company just got an insane amount of investment from Google Ventures and a few other funders. Think about it this way: if you have US$361.2-million injected into your company, what would you do? Expand expand expand.

Things are changing at Uber: the company has revamped its site with a slicker more luxury look indicative of the brand, it has launched a BlackBerry app and it now operates in 40 cities across the world but its emerging market footprint is still only quite small. The big news in the last few months has been the company’s entry into Africa, Asia and the Middle East with South Africa, India, China and the United Arab Emirates among the countries heralding those expansions.

Uber, with a US$3.76-billion valuation, is a company that is disrupting the private driver space. Based in San Francisco, Uber makes a mobile application that connects passengers with drivers of luxury vehicles for hire. At its core, the company is an on-demand private driver. Users of the service can request a ride at any time using its iPhone and Android apps or from its mobi site. With your credit card registered on the service, the car picks you up and the trip is tracked from the moment you get in ’til you get off.

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